Official opening of Furlong Rise, Cheltenham

We have officially opened one of our latest new developments providing much-needed affordable rent and shared ownership homes in Cheltenham.

The opening took place today (4 July) in Broad Acre Road on the new Furlong Rise development, being built on the former Starvehall Farm site in the north-east of the town.

We are proud to have worked in partnership with Bovis Homes to provide 40 new one to four-bedroom homes – 33 for rent and seven for shared ownership.

We also worked with Bloor Homes to provide a further 50 affordable homes elsewhere on the development, which were completed last year. In total, there will be 300 new homes and 50 extra care homes at the development.

Our Chief Executive Vivian Rosser and Board Chair Andrew Hall opened today’s event and welcomed new residents.

Vivian said: “Private-rented accommodation in Cheltenham is expensive and average house prices are nine times’ higher than average earnings, so purchasing a property is out-of-reach for many. There are over 2,400 households waiting for rented accommodation and over 660 registered for shared ownership.

“It is clear that affordable homes are desperately needed and this is why it’s so important that we’re building new homes like these. We’re proud to have worked with both Bovis Homes and Bloor Homes, and Cheltenham Borough Council, to bring this development to Cheltenham and are committed to working in partnership to find solutions and deliver even more homes for those in housing need.”

Flowers were presented to one of our new residents, Anne Magee, who has moved into a one-bedroom apartment in Broad Acre Road.

Anne has lived and worked in the Cheltenham area for more than 20 years. She previously lived with her sister and a friend before moving into her Cottsway home.

She said: “I couldn’t afford to rent privately by myself, it’s very difficult when you only have one income and the costs are so high. I was so happy to be given this opportunity, the flat is perfect for me. We’re lucky to have good views here, it’s in a great location and the neighbours are really good – I’m just really pleased!”

Richard Holland, partnership housing director at Bovis Homes, said the housebuilder was delighted with progress at Furlong Rise.

He said: “The Cottsway Housing and Bovis Homes partnership is an exciting one that is helping individuals and families move home to one of our most attractive locations – Furlong Rise in Cheltenham.

“As a housebuilder, Bovis Homes strives to look for opportunities to make housing more affordable for movers in Cheltenham, Gloucestershire and across the rest of the country, and our partnership with Cottsway Housing at Furlong Rise reflects that.”